View source for An Empirical Study On The Use Of LinkedIn Strategy To Boost SME Growth

According to relevant empirical evidence, Wulff and Hardt's 2017 adoption of LinkedIn promotes a strong brand persona, builds trust, and increases absolute value. Particularly, through consistent engagement with informational content, people become familiar with business trends, perceived self-efficacy, and entrepreneurial tenacity. As a result, the number of contacts has significantly increased, increasing the likelihood that the company will draw in potential clients, improving the hiring process, and encouraging symbiotic collaborations, which will ultimately spur SME growth. ...........................................<br><br>The claim that LinkedIn strategy conveniently disseminates business branding and significantly affects the growth trajectory of the SME is supported by a variety of empirical scholarly pieces. 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